Values are who you are. Culture is what you do.
Culture is the most important thing that we build at RevBoss. And we build and affirm it every day in the way that we work, the way that we manage, and the way we do all the things in between.
Our culture and our actions stem from our three core values — happiness, accountability, and transparency.
RevBoss exists to help our people live happy, fulfilling lives.
Work is an important part of your life and it should be fun, challenging, and fulfilling. But work is just work — it is a big part of your life, but not who you are.
We see work in the broader context and in the service of the non-work things that make you happy — family, community, faith, music, dogs, tacos, whatever. In other words, we get that you’re probably happiest doing things other than work. 🙂
This perspective informs how we think about compensation, benefits, work style, and management style. As examples, we have generous policies regarding work (“work wherever, just get it done”), vacation (“take as much as you need…and definitely take it”), and maternity / paternity leave.
We’re purposeful about how we prioritize happiness — our clients then our team then our shareholders. If we take care of our clients and our team, then “shareholder value” happens automatically.
We’re also purposeful to balance growth with happiness. Long-term growth often requires short term pain but we’re more than eager to make the trade-off. More long-term growth means long-term, sustainable happiness.
Like any epic quest, it (obviously) isn’t always rainbows and unicorns at RevBoss. Yet even in times of stress, uncertainty, and once-in-a-generation global pandemics, we’re committed to enjoying each other and enjoying the process.
In service of these beliefs, we recruit and work with people that have a predisposition for happiness and we cultivate a work environment that is fun, challenging, and inclusive for people with different backgrounds, experiences, beliefs, genders, races, and interests.
We hire great people and trust them to do great work, make decisions, make mistakes (and learn from them) and advance towards career / life goals.
Owning and delivering on core responsibilities is a prerequisite for this trust and flexibility. And we’re deeply committed to trust and flexibility because they’re the key ingredients that spark happiness.
Moreover, we bake accountability into our client relationships. Our clients are increasingly on month-to-month agreements with us — this means if we don’t deliver, we don’t get paid. We instrument our business so that we have numbers and processes to help us understand if we’re pointed in the right direction and meeting expectations.
We have a long track record of promoting from within — as our people show that they can deliver, we reward them with more opportunities and — yes — more accountability.
Accountability means stewardship. We have a responsibility to our clients, our team, our partners, and our community. And we have a real opportunity to build RevBoss into something exceptional. It is both humbling and energizing to know the positive impact that we can create for ourselves and our people.
We always tell the truth — to our clients, to our teammates, and to ourselves — especially when it’s uncomfortable or when doing so might lead to negative consequences in the short-term.
When we disagree, we’re candid, direct, and respectful. We back up assertions with data and experience. When we make mistakes, we own it and we fix it. And we apologize if we should.
We don’t hide from the truth, good or bad. Our team and our clients operate from the same reporting dashboard. We share our monthly investor update — profit, expenses, cash balance, etc. — with our entire team and host an “ask the CEO anything” town hall every month.
We never oversell our capabilities. We know our strengths and weaknesses. We sell with integrity and conviction when we know we can help and we politely pass (on dozens of prospects every week) when we don’t see a good fit.
Culture is our future.
Anyone with an AWS account and some Ruby experience can replicate our software. Just the same as anyone with a WordPress account can set up a website for a lead gen company at BevRoss.com.
But no one can replicate our culture. And at the end of the day, culture is — in our view — the only thing that matters.
We believe that success breeds culture and vice versa, but that success cannot come at the expense of culture. We are not interested in success absent our values.
Published 28 Jan 2021.